Cookie Policy for CAB360 Inc.
Last Updated: December 22, 2025
This Cookie Policy explains how CAB360 Inc. (“CAB360,” “we,” “us,” or “our”) uses cookies and similar technologies to recognize you when you visit or interact with our websites, landing pages, and other online services we operate (collectively, the “Site”).
This Cookie Policy is part of, and should be read together with, our Privacy Policy. This Cookie Policy is treated as part of our Privacy Policy and is incorporated by reference into it.
1) What cookies are
Cookies are small text files stored on your device (computer, phone, tablet) when you visit a website. Cookies help websites operate, remember your preferences, and understand how visitors use a site.
Cookies set by the website owner (CAB360) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies can enable features or functionality provided by third parties (e.g., advertising, interactive content, analytics), and those third parties may recognize your device when it visits our Site and other websites.
We also use similar technologies such as pixels, tags, SDKs, beacons, and local storage (collectively, “tracking technologies”). These tools can collect information about your device and your interactions with the Site.
2) Why we use cookies
We use first-party and third-party cookies and tracking technologies for purposes that may include:
- Strictly necessary / essential operations: security, fraud prevention, load balancing, core site functionality, and session management
- Preferences & functionality: remembering settings (e.g., language), keeping forms stable, improving user experience
- Analytics & performance: measuring traffic and usage patterns, diagnosing errors, improving site performance
- Advertising & measurement: conversion tracking, attribution, audience building, remarketing, and measuring campaign effectiveness on platforms such as Google, Meta, and TikTok
- Compliance & auditing: maintaining logs and records to help meet legal, regulatory, and contract obligations
3) Types of cookies we use
We may use the following categories of cookies:
3.1 Strictly Necessary Cookies
These cookies are required for the Site to function and typically cannot be turned off in our systems. They are usually set in response to actions you take or for security reasons.
Examples: session cookies, authentication/security cookies, load balancing cookies.
3.2 Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering preferences.
Examples: remembering language choices, maintaining form progress (where applicable).
3.3 Analytics / Performance Cookies
These cookies help us understand how visitors interact with the Site so we can improve it.
Examples: measurement tools that collect pages visited, time on page, clicks, approximate location (derived from IP), device/browser information, and similar usage data.
3.4 Advertising / Targeting Cookies
These cookies help deliver relevant ads and measure ad performance. They may be set by us and/or advertising partners.
Examples: conversion tracking, remarketing audiences, frequency capping, attribution measurement.
3.5 Social Media / Embedded Content Cookies (if enabled)
If the Site includes social features or embedded content (e.g., videos, social widgets), those providers may set cookies to deliver the feature and measure usage.
4) Specific cookies we may use
The cookies on the Site may change over time depending on the services, features, and campaigns we run. Below is a non-exhaustive list of common cookies that may be present, depending on configuration and the services enabled (including analytics and advertising partners).
| Name (Example) | Provider | Purpose | Typical Expiration | Type |
| _ga | Google Analytics | Distinguish users / analytics | Up to 2 years | Analytics |
| _gid | Google Analytics | Distinguish users / analytics | ~24 hours | Analytics |
| _gat | Google Analytics | Throttle request rate | ~1 minute | Analytics |
| _gcl_au (if enabled) | Google Ads | Conversion tracking / attribution | ~3 months | Advertising |
| _fbp | Meta (Facebook/Instagram) | Ad delivery & measurement | ~3 months | Advertising |
| fr (if enabled) | Meta (Facebook/Instagram) | Advertising / measurement | ~3 months | Advertising |
| _ttp (if enabled) | TikTok | Ad measurement / attribution | ~13 months | Advertising |
Note: You can also view cookies in your browser settings and, where available, via our cookie preference tool. This list may be updated as third-party services change their cookie usage.
5) Cookie consent and choices
5.1 Cookie banner / preference tool (where required)
Depending on your location and applicable laws, we may display a cookie banner or preference tool that allows you to accept, reject, or customize non-essential cookies (such as analytics and advertising). Where provided, you can update your preferences at any time using that tool (for example, via a “Cookie Preferences” link on the Site).
5.2 Browser controls
Most browsers allow you to:
- delete existing cookies,
- block cookies, or
- receive alerts before cookies are stored.
Browser-specific instructions (examples):
- Chrome: chrome://settings/cookies
- Edge: Settings → Site permissions → Cookies and site data
- Firefox: Options/Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences/Settings → Privacy → Cookies and website data
If you block certain cookies, parts of the Site may not work as intended.
5.3 Advertising opt-out options
You can limit interest-based advertising through:
- Digital Advertising Alliance (DAA): https://optout.aboutads.info/
- Network Advertising Initiative (NAI): https://optout.networkadvertising.org/
- Google Ads Settings: https://adssettings.google.com/
- Meta Ad Preferences: https://www.facebook.com/adpreferences/
- TikTok Ads/Privacy Settings: in-app controls (Privacy/Ads personalization)
Opting out does not stop ads entirely—it may make them less personalized.
5.4 Google Analytics opt-out (optional)
If Google Analytics is enabled on the Site, you may be able to opt out by installing the Google Analytics Opt-out Browser Add-on (where available for your browser/device).
6) Do Not Track signals
Some browsers offer a “Do Not Track” (DNT) signal. Because there is no uniform industry standard for responding to DNT, the Site does not currently respond to DNT signals in a consistent, standardized way.
7) Third-party cookies and third-party links
Some cookies are placed by third parties that provide services to us (analytics, advertising, embedded content). Those third parties may collect information directly from your browser/device and may combine it with other information they have. Their use of information is governed by their own privacy policies, not ours.
8) Cross-border data transfers
Information collected via cookies and tracking technologies may be processed in, and transferred to, countries other than your country of residence, including the United States, which may have different data protection rules. We take appropriate safeguards to help protect personal information in accordance with this Cookie Policy and applicable law.
9) How long cookies stay on your device
Cookies may be:
- Session cookies (deleted when you close your browser), or
- Persistent cookies (remain until they expire or you delete them).
Retention depends on the cookie purpose and provider.
10) Updates to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for operational, legal, or regulatory reasons. When we do, we will update the “Last Updated” date and post the revised policy.
11) Contact us
If you have questions about our use of cookies or your privacy choices, contact us at:
CAB360 Inc.
Email: privacy@cab360.us
